The customer purchase funnel has long been the go-to metaphor for marketing teams. It provides a framework to evaluate your conversion and purchase process of your consumers. Are you getting enough awareness at the top of your funnel? How do … Continue reading
Monthly Archives: September 2012
Really Google+? You can’t get the CSS right for profile pages on your own browser, chrome?
The biggest complaint I have working with clients in the social media space is their reluctance to go all-in. It’s like swimming lessons as a kid – remember those? The cold fall mornings. The chilly breeze that cuts through you … Continue reading
Social media isn’t changing the way people view companies. It’s not going to give you hundreds of immediate sales, nor new perspectives, nor get you laid. What it does do is give you a unique experience that provides a compliment … Continue reading