SEO
Link Love - Getting Links to your site - Part 1
Submitted by brendon on Thu, 06/04/2009 - 14:54.
Every SEO knows that inbound links to your site are an invaluable piece of your SERP rankings. Matt Cutts states, "Google is getting better at understanding the properties of link quality. The search engines optimize results by counting quality editorial votes as links and they help to influence their relevancy algorithms."
Obtaining links to your site should be considered one of the most important post launch activities to focus your efforts on. A decent place to start getting links to your site is to list your site on top-flight directories. Links from directories, even if they don't come from highly relative sites, are helpful in establishing your own sites page rank.
Here is a list of directories to start with.
DMOZ - Open Directory Project - PR 8
Yahoo! Directory another page rank 8 site
Business.com PR 5
Joeant, page rank of 5
Gimpsy also has a page rank of 5
BOTW - Best of the Web Directory... PR 6
Sezza PR of 6
Other directories to consider:
WOW directory
This is our year
Skaffe
Add your site free
Spheri
Elib
FatInfo
Paid Links for SEO: Should you pay for links to get an SEO lift?
Submitted by brendon on Tue, 11/04/2008 - 17:22.
I have years of SEO experience, but I am not here to give you my resume. One thing that is very relevant though, is that I tend to approach SEO tactics and practices in a very conservative manner. I don't do things to help my SE ranking that are black hat, or even borderline black hat; Having a site de-listed is a giant headache, especially if the site is your main source of income. That being said, I think paying for high quality links would increase natural rankings on all the major search engines (not as much on Yahoo!). However, we would definitely take on risk by purchasing these links despite the fact that they are on content relevant sites.
Hidden Text and SEO
Submitted by brendon on Sun, 03/23/2008 - 13:13.
The idea of hiding text for accessibility, in particular for screen-readers, is not a new practice. Unfortunately, too many black-hat sites use the practice to spam search engines and stuff keywords onto their page. Despite my initial concern for positioning information off the page; (something like this)
{
background: url(widget-image.gif) no-repeat;
height: image height
text-indent: -2000px
}
Dynamic URLs and SEO
Submitted by brendon on Sun, 03/16/2008 - 17:42.
Dynamic URL chains have always had issues with search engine indexing. Because of the fact that each URL chain can provide an infinite number of variables (session IDs, page IDs, dynamic content) search engines limit the amount of indexing done for these pages. Most search engines feel that it is too difficult for a crawler or spider to determine whether or not each unique URL has unique content and creates a value for the user. In other words, with dynamic URL’s you can easily have the exact same content and page with infinite number of URL’s pointing to it.
